• Company Name
  • Location
    Vantaa
  • More Information

    Submit your application and CV, along with your desired salary.

    For more information contact Executive Headhunter Harri Knaapi tel. +358 45 869 8228 or harri.knaapi@inhunt.fi.

Specsavers is an international Optical Retail company with great success in all its markets. Specsavers was founded in 1984 and currently operates in 10 countries. Specsavers continually seeks ways to deliver the best experience, value and choice to customers. The company, famous for example for its ongoing two-for-one offering, specializes in affordable eyecare for all. Through its more than 1,800 stores in the UK, Asia Pacific, Canada and the Northern Europe region, customers can get their eye health checked, as well as buy glasses and contact lenses. The Specsavers people are the engine behind the success – close to 30,000 talented, driven and entrepreneurial people. In Finland the Specsavers business started 14 years ago, in 2007. Today, Specsavers is one of the leading actors within the optical industry in Finland. The Marketing and PR team in Finland are part of the Finnish country team and the Northern European Trading Team.  In Finland, the Specsavers family consists of support office team in Vantaa, and partners and store staff in 50 stores across Finland.

We are looking for a

Senior Marketing & PR Manager

to lead the Specsavers Marketing and PR team in Finland

Are you our new Senior Marketing & PR Manager and a key member of the country Trading Team?

Responsibilities & authority:

  • Leading the translation and deployment of the regional annual plan trade initiatives into local country integrated trading plans in close cooperation with Retail and Product.
  • Driving volume growth plus maximise brand and market share potential, by engaging and consulting within the organisation and by planning and executing communication and activation plans.
  • Lead PR activities in Finland
  • Campaign planning in country
  • Steer campaign adaptation and be responsible for the deployment
  • Produce trade decks, present campaign plans and campaign review
  • Responsible for country media plans
  • Optimize advertising efficiency ROI in collaboration with Media Director
  • Set the local marketing strategy
  • Overall responsibility of the country Marketing budget
  • Feed local knowledge and local consumer insights to region
  • Key member of the country Trading Team and with a dotted line to the Country Director FI.
  • Reporting to Regional Trade Marketing Director (in Copenhagen, Denmark)

Skills and knowledge required

  • Education in Business, Economics, Marketing or equivalent
  • Communication and PR background is a benefit
  • Several years of experience from hands-on marketing, campaign planning and execution
  • Strong media planning skills (online-offline, national-local-instore)
  • Experience from working with PR
  • Team leadership experience (2-5 years) is a benefit
  • Multi-channel trade marketing implementation
  • Ability to write high-quality consumer and customer friendly language in Specsavers tone of voice and support others in doing that
  • Attention to detail
  • Able to manouvere in a fast-moving retail environment
  • Excellent oral and written communication skills are vital
  • Speaking Finnish and English.
Are you our new Senior Marketing & PR Manager Vantaa | Markkinointijohtaja

At Specsavers, we promise you a workplace that is highly dynamic and a company that is growing at a high pace. Specsavers is constantly changing and very passionate about being the best in everything we do. You’ll work with different people and roles throughout the business, all willing to go the extra mile for our brand. On top of that, we can offer you flexible work environment, great training and development opportunities and being part of a business, which serves a major impact on the future of eye and hearing care.” Specsavers in all our Northern European countries is certified as a Great Place to Work.

As a Senior Marketing & PR Manager you will lead the Marketing and PR team in Finland. You will be working with a team consisting of a Marketing Manager and a Marketing and PR Specialist. In addition, your extended team member, an Online Campaign Manager working in the Northern European organisation, is part of the team in Finland. To be successful in the role you should have strong leadership and negotiation skills, and be able to handle pressure, enjoy being in the front line at times and are be able to take speedy decisions and act upon those. You should also seek for life-long learning,  be a team player supporting others but also challenging when necessary, have commitment, ambition and hunger to grow in your role.

Submit your application and CV, along with your desired salary.

Specsavers is an international Optical Retail company with great success in all its markets.

For more information contact Executive Headhunter Harri Knaapi tel. +358 45 869 8228 or harri.knaapi@inhunt.fi.

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