Tapio’s journey in B2B sales and marketing spans over a decade, starting from his role as Sales and Marketing Manager at Finland’s largest business gift company. There, he didn’t just lead teams—he rolled up his sleeves to recruit and train new sales talent, building strong teams from the ground up. Over the years, he’s also become a trusted guide for startups, helping them navigate the often tricky world of sales with practical advice, encouragement, and a hands-on approach.
What sets Tapiola apart is his genuine curiosity about people and business. Whether he’s mentoring a founder or coaching a new salesperson, he’s all about finding what works in real life—not just on paper. For him, sales isn’t about pressure—it’s about building trust, solving problems, and creating value that lasts.
