Riina combines strategic thinking with a practical, hands-on approach. She helps companies clarify their growth direction, strengthen their commercial capabilities and translate strategy into everyday business execution. Her way of working is built on analytical thinking, collaborative engagement and solutions that are practical and deliver measurable value.
During her career, Riina has founded and grown companies, launched business operations across multiple international markets and led international business development. She has extensive experience in strategy development, commercial transformation, pricing, growth planning, and the development of sales, marketing and customer success. She has led cross-functional teams and successfully driven growth and transformation in diverse business environments.
As a consultant, Riina helps companies identify growth opportunities and build practical solutions for business development. Her experience spans strategy, commercial development, international expansion and strengthening the foundations for profitable growth. She is valued for her ability to quickly understand the bigger business picture, identify the key drivers of growth and translate insights into practical actions together with her clients.
InCrest Oy
