HEAD OF DIGITAL MARKETING
Do you want to be part of the exciting growth journey of one of the fastest growing e-commerce companies in the Nordics? We are now looking for a data-driven and goal-oriented Head of Digital Marketing to lead our customer acquisition on all digital channels.
We offer you a key role and an opportunity to be part of highly talented & data-driven marketing team. In this position you will report to CMO.
Main responsibilities
As Head of Digital Marketing you will:
- Drive profitable sales growth through traffic acquisition on all digital channels including Paid Search, Paid Social, Price Comparison, Affiliate, Programmatic Display and SEO
- Optimize the performance of all channels and oversee the budgets and spend to to meet the ROI-targets
- Actively seek new growth by finding new marketing channels and technologies
- Lead and mentor a small team of performance marketing specialists and grow the team by recruiting the top talent
What we expect from you?
- 5+ years of experience in digital marketing and paid traffic acquisition
- In depth understanding of PPC and strong hands-on experience of managing large scale performance marketing activity including Paid Search, Paid Social, Price Comparison, Affiliate, Programmatic Display and SEO
- Solid understanding of attribution modelling across the marketing funnel
- Experience with keyword research/data mining tools and competitive analysis
- Proven track-record of scaling sales growth and delivering solid ROI on marketing spend
- In-depth knowledge of Google Analytics, Google Tag Manager and AB/MV-testing
- Experience in leading, mentoring and building successful teams
- Fluent in both spoken and written English
This role can be based in any of our locations Finland (Tampere or Helsinki region), or Sweden (Stockholm). You will join an ambitious, innovative and agile work community of top experts who believes in bold, data-driven marketing. You can develop, evolve yourself and be involved in an exceptional fast paced growth story. In addition, we offer good and evolving employee benefits.
Send us your application via the link below. Attach a CV and your salary request to the application. For more information on the position, please contact InHunt Group Oy, Senior Headhunter Peter Koistinen tel. +358 500 668 633 or Senior Headhunter Juhana Gyllenbögel tel. +358 44 060 6665.
Nordic Sports Brands, operates in Finland under the name Kuntokauppa.fi and in Sweden under Sportproffsen.se, is a family-owned fast-growing omnichannel sporting goods retailer founded in 2007. The group offers well-known and high-quality brands and in addition it develops own brands, such as FitNord and Medinor. In the selection you can find over 3500 high-quality electric-bikes, treadmills, cross-trainers, rowing machines and other cardio equipment as well as a comprehensive range of body care products, water sports, home training and gym equipment. The main target group is consumers, but the company serves many businesses too. In addition to eCommerce, there are two stores in Finland (Tampere and Vantaa, Tammisto in the Helsinki area) and an office in Stockholm Sweden. A store unit will be launched in Stockholm in 2022.
The vision is to grow into the best company in the industry in the Nordic countries in terms of customer experience, employee experience, and profitable growth. At the core of the business model are strong eCommerce expertise, specialty store’s level of service and demand-based product and selection development. The business is run by a dynamic culture that encourages achievement and continuous development and with the mission – “wellbeing for people”.
As part of Nordic Sports Brands antidrug policy, we will require a negative drug test. This small gesture aims to promote staff commitment to work in line with our mission and industry for the “wellbeing and health of people”.
